Programmatic Platform

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Acumenik has partnered with Nominal Techno to deliver programmatic platform to clients in the Philippines and Asia-Pacific Region.

NT Programmatic platform combines the latest technologies in advertising, which allows us to manage the full cycle of media buying – from market research and media planning to CRM data activation, strategy optimization across different KPIs, and in-depth data analysis.

Display Advertising

DISPLAY ADVERTISING

One of the most efficient methods of ads placed on the Internet is display advertising on a Programmatic basis. Display advertising is defined by the capability to accomplish image and brand goals.

ADDITIONAL CAPABILITIES:

analytics and modeling of user behavior
available analytics of your competitors
digital products and creative development
cross-channel online optimization

Mobile Advertising

MOBILE ADVERTISING

Today’s mobile is identified by a high level of daily engagement of users on their smartphones and tablets when searching for information and looking for a place to go or make purchases. Mobile engagement growth entails mobile technology improvement in Mobile Advertising regularly that instantly impacts the private user environment.

BENEFITS OF MOBILE ADVERTISING:

- Image metrics improvement
- Mobile apps promotion
- Website conversion drive
- Maximizing campaign audience

MOBILE ADVERTISING FORMATS AVAILABLE:

- Mobile video
- Social Media
- Real-time bidding
- Search

Video Advertising

VIDEO ADVERTISING

Increasingly, consumers are shifting from TV to digital platforms, which makes digital video advertising more relevant. Video ads allow the demonstration of a product transparently and efficiently of delivering engaging advertising messages. Unlike traditional commercials, Programmatic Video Ads allow for highly focused targeting and measurable video across any digital channels boosting operational efficiency. According to research, the annual growth of video ads’ algorithmic purchases has increased up to 43,9%, proving online video ads are gaining popularity rapidly.

BENEFITS OF PROGRAMMATIC VIDEO ADVERTISING:

Driver for brand proposes
Amplified engagement metrics
The highest average CTR (5.00 %) among media digital formats
Expanding of audience reach

VIDEO AD FORMATS:

Expandable video
Pre-roll
Pause-roll
In-display

TECHNICAL CAPABILITIES OF OUR PLATFORM:

Number of impressions per unique visitor limit
Extremely precise targeting
Non-converted website visitors and competitors’ customers retargeting
Brand Lift surveys
TV Sync setting: simultaneous digital and TV channels synchronization
Cross-channel Video Ads

WEBSITES AND PLATFORMS ENGAGED:

YouTube
Facebook
Vkontakte
Smart TV and >1 000 platforms more

Social Media Advertising

SOCIAL MEDIA ADVERTISING

According to official statistics, social networks cover almost a third of the world population, forming a new huge platform for ads placement. The real power of Social Media Advertising lies in the extensive coverage of users, deep targeting settings, and strong engagement metrics that makes this media channel pretty efficient when running an advertising campaign.

Besides typically paid content, social advertising provides additional features other media channels are lacking. Among them are social shopping (“buy” button on Instagram) and live broadcasts (Periscope, Blub, Facebook Live).

THINGS WE FOCUS ON WHEN RUNNING A SOCIAL MEDIA ADVERTISING CAMPAIGN:

automation of placement process and advertising campaigns management
intellectual forecast of audience intersections to improve ads performance
extracting data from users’ profiles to deliver ads to your target audience
using social native ads
social engagement and opinion monitoring, participation in discussions

WE OFFER THE FOLLOWING MAJOR SOCIAL MEDIA NETWORKS TO ADVERTISE ON:

Dynamic Retargeting

The critical difference between regular advertising and retargeting is you already know the customer is interested.

WHAT IS RETARGETING?

Only 2% of shoppers convert on the first visit to an online store. Retargeting is giving advertisers the ability to leverage user-level data to deliver targeted and meaningful messages to each consumer. As a result, retargeting brings back the other 98%.

WHEN IS DYNAMIC RETARGETING REQUIRED?

In cases where it is necessary to sell
In cases where it is essential to sell-off
In cases where it is needed to increase Brand Loyalty

HOW DOES RETARGETING WORK?

For retargeting to work, it is necessary to place a pixel code on your website. This code creates a list of people who visit the site by setting anonymous retargeting “cookies” in their browsers. The list allows retargeting ads to display to potential customers while they visit other websites. Ads can adapt to different geographies, demographics, and other factors with tailored messaging, imagery, products, and experiences to enhance their relevance (and thus, engagement). Every time the customer sees your retargeting ads, the brand gains traction and more recognition.

BENEFITS OF USING RETARGETING

Retargeting generates more significant online sales by keeping the brand front and center, and bringing “window shoppers” back to your website when they’re ready to buy. Retargeting is most useful for segmenting the target audience among your site visitors and displaying different ads to each segment depending on their interests.