A Logo is a means of communicating what a brand is all about. What characteristics, values and concepts does it uphold.
It sets the initial perception of what your brand therefore, a logo has to be dynamic and consistent in any use.
For us a logo should not only represent the brand well but work well given any color restrictions or scale.
Beyond Digital
A brand identity goes beyond websites and social media, there are off-line items that need special attention to maintain consistency to the brand.
Layout concepts are well thought of to maintain consistency of branding throughout Marketing needs.